Tesco's birthday cake sandwich launch divides shoppers

Tesco has just launched a bizarre new addition to its meal deal selection, sparking fierce debate amongst customers: the Birthday Cake Sandwich.

Hitting shelves today, the limited-time offering boasts the taste of traditional Victoria Sponge, complete with festive cake sprinkles tucked inside.

Tesco confirmed to The Sun that the peculiar sarnie will be stocked for merely four weeks across 1,000 branches nationwide and online.

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Retailing at £3 individually, the sandwich can alternatively be snagged as part of Tesco's meal deal, setting back non-Clubcard members £4 or Clubcard holders £3.60.

Following its debut, the Birthday Cake Sandwich has already taken social media by storm, reports the Express.

Certain customers have applauded the sugary innovation, with one declaring: "I work for Tesco and had it for lunch it's b***** amazing."

Another chimed in: "It's sooo good."

Further shoppers expressed they were eager to sample it and would be dashing to Tesco.

However, not all punters are sold on the concept.

One sceptical customer penned: "Absolutely No...sandwich is a sandwich...Cake is cake no need to mix. Just wrong."

Additional critics branded it "disgusting" and simply stated "aww hell nah".

Tesco's newest invention follows closely behind M&S's Strawberries & Creme sandwich, which drew inspiration from Japanese sandos and became a hot topic during Wimbledon.

The premium £2.80 sandwich showcases strawberries and whipped cream cheese nestled between slices of sweet bread.

While M&S has a long-standing reputation for sandwich innovation, Tesco has been hot on its heels with unique offerings in recent years.

Last year, it introduced a limited-edition ham, egg and chips sandwich inspired by traditional greasy spoon cafés, which was a hit with customers looking for something out of the ordinary.

It remains to be seen whether Tesco's birthday cake-inspired creation will become a cult favourite - but it's certainly sparked conversation.